Integrated marketing communications

136 words (1 pages) Business Question

22nd Jun 2020 Business Question Reference this

Tags: MarketingCommunicationQuestions

Disclaimer: This work has been submitted by a student. This is not an example of the work produced by our Essay Writing Service. You can view samples of our professional work here.

Any opinions, findings, conclusions or recommendations expressed in this material are those of the authors and do not necessarily reflect the views of BusinessTeacher.org.

Question

What is integrated marketing communications (IMC)?

Answer

Integrated marketing communications is an approach used by organisations to brand and coordinate their marketing efforts across multiple communication channels. In general, the communication tools for IMC consist of both traditional and digital media such as social media marketing, blogs television, billboards and radio. One of the major benefits of integrated marketing communications is that marketers can effectively and efficiently communicate their brand's message across numerous communication channels in order to create brand awareness. Furthermore, IMC can be used to create competitive advantage for organisations looking to increase on their sales revenue, leading them to become more profitable.

References

Cite This Work

To export a reference to this article please select a referencing stye below:

Reference Copied to Clipboard.
Reference Copied to Clipboard.
Reference Copied to Clipboard.
Reference Copied to Clipboard.
Reference Copied to Clipboard.
Reference Copied to Clipboard.
Reference Copied to Clipboard.

Related Services

View all

DMCA / Removal Request

If you are the original writer of this question and no longer wish to have your work published on the UKDiss.com website then please: