Tag: Branding

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Integrated Marketing Communication at Adidas
13th Nov 2020
Introduction: The purpose of this paper is to analyze the Integrated Marketing Communication effectiveness of the Fortune 500 Company Adidas. There are multiple aspects to a business, and analyzing them can help ...

Airbnb Marketing Strategies
13th Nov 2020
Introduction: The development of digitals technologies have transformed marketing. Customers are  given much wider choice of products, services and prices from different suppliers, and have m...

Apple's
10th Nov 2020
Introduction: The purpose of this paper is to examine the impact of Apple’s “Shot on iPhone” campaign, which caught the attention of millions of smartphone users around the world (Metha, 2015). In order to understand how the tech giant caused such high engagement...

Strategic Analysis of the Australian Retail Industry
3rd Nov 2020
Introduction: This report is a strategic analysis of the retail industry in Australia, with a specific focus on the supermarket sector and an applied case study to supermarket chain ‘Coles’....

Explaining branding
22nd Jun 2020
Introduction: Question What is branding? Answer The definition of branding equates to the marketing practice of creating a name, symbol or design that identifies and differentiates a product or service from other p...

Branding of Fruit
12th Jun 2020
Introduction: Question What factors make it difficult to brand fruits? Answer Marketing is used to promote the sale of most goods. However, when it comes to the sale of fresh foods, such as fruit and vegetables, br...

Trancendent Customer Experience and Brand Community
12th Jun 2020
Introduction: Transcendent customer experience (TCE) indicates that customers derive extreme enjoyment, self transformation, newness of experiences and emotional intensity from shopping and service  experiences (S...

Yeezy Co-Branding and Concept Mapping Approach
9th Jun 2020
Introduction: Brands can move forward in the marketplace based on thеir ability to produce whole equity. Companies have utilized a few techniques to realize the еquityequity with their consumers. The methods that...

Business Strategy Analysis of Levi Strauss
5th Jun 2020
Introduction: Outline of the Brand The history of Levi Strauss and Co. first traces back to 1850, when the eponymous owner, Levi Strauss first immigrated to San Francisco during the Gold Rush period, bringing in a ...

Inditex Company Report on Brand Development
28th Feb 2020
Introduction: Introduction The first part of this report starts with the background of Inditex including its business values and strategies with particular emphases on technology innovation. Then it will introduce ...

A Strategic Analysis of the Vodafone Group
28th Feb 2020
Introduction: Contents Vodafone Group Plc – Introduction: Vodafone Group Plc – SWOT Analysis: Telecommunication Industry: Current Market and Vodafone’s Position: An analysis of the Key Metrics and Vodafone...

Inditex Company Report
27th Feb 2020
Introduction: Introduction The first part of this report starts with the background of Inditex including its business values and strategies with particular emphases on technology innovation. Then it will introduce&...

Business Budgeting and Marketing
26th Feb 2020
Introduction: The Uses of a Budget Firstly a budget is a financial plan, there are different types dependent on the business from sales to production to cash flow and marketing budgeting. Some small businesses may ...

Brand Building in the New Media Environment
26th Feb 2020
Introduction: Contents Introduction Literature review Brand and brand building model The definition of brand Brand building model Figure 1 Customer-based brand equity pyramid Figure 2 Subdimensions o...

Brand Management Assignment
26th Feb 2020
Introduction: Executive Summary Brand management essentially implies overseeing or supervising all the activities associated with assessing and managing the value of a branded product or service. It needs to be ca...