Traditional marketing versus digital marketing

174 words (1 pages) Business Question

22nd Jun 2020 Business Question Reference this

Tags: MarketingQuestions

Disclaimer: This work has been submitted by a student. This is not an example of the work produced by our Essay Writing Service. You can view samples of our professional work here.

Any opinions, findings, conclusions or recommendations expressed in this material are those of the authors and do not necessarily reflect the views of BusinessTeacher.org.

Question

What are the traditional marketing techniques and how do they compare to digital marketing techniques?

Answer

Traditional marketing refers to any type of promotion, advertising or campaign which has been in use by organisations over a number of years and has a proven success rate. Different types of traditional marketing can include newsletters, flyers, and newspaper print ads. Other forms of traditional marketing techniques include television commercials, as well as radio spots advertising a business product or service. While these techniques are still prominent in today’s society to attract new business and clients, others have overhauled these with new and innovative marketing tactics. These new ideas often heavily involve the use of the Internet, as organisations use social media tools and online ad campaigns in order to expand their reach. Organisations can furthermore develop upon webpages or blogs to provide the latest information about the products or services they offer.

References

Cite This Work

To export a reference to this article please select a referencing stye below:

Reference Copied to Clipboard.
Reference Copied to Clipboard.
Reference Copied to Clipboard.
Reference Copied to Clipboard.
Reference Copied to Clipboard.
Reference Copied to Clipboard.
Reference Copied to Clipboard.

Related Services

View all

DMCA / Removal Request

If you are the original writer of this question and no longer wish to have your work published on the UKDiss.com website then please: