Disclaimer: This is an example of a student written assignment.
Click here for sample essays written by our professional writers.

Any opinions, findings, conclusions or recommendations expressed in this material are those of the authors and do not necessarily reflect the views of UKEssays.com.

Explaining branding

Paper Type: Free Assignment Study Level: University / Undergraduate
Wordcount: 148 words Published: 22nd Jun 2020

Reference this

Question

What is branding?

Answer

The definition of branding equates to the marketing practice of creating a name, symbol or design that identifies and differentiates a product or service from other products or services. Branding aims to establish a significant and differentiated presence within a market that attracts and retains loyal customers, thus maintaining a steady flow of revenue, if implemented successfully. A brand also aims to tell the customer what they can expect to see within a company’s products and services. The foundation of the brand is usually a logo, which can furthermore be presented into an organisations website, packaging and promotional materials. These are effective ways to communicate a brand to a large audience. Different examples of brands include Rolls Royce, Marks & Spencer, Tesco, Kraft, Nike and Lidl.

References

 

Cite This Work

To export a reference to this article please select a referencing stye below:

Reference Copied to Clipboard.
Reference Copied to Clipboard.
Reference Copied to Clipboard.
Reference Copied to Clipboard.
Reference Copied to Clipboard.
Reference Copied to Clipboard.
Reference Copied to Clipboard.

Related Services

View all

DMCA / Removal Request

If you are the original writer of this assignment and no longer wish to have your work published on UKEssays.com then please: