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Questionwhat type of organisational culture does Adidas use?
AnswerOrganisational culture is described as a set of shared values and norms that controls organization members. According to Schein (2010), the development of an organisational culture involves four stages:
- Group formation – a) inclusion, b) power and influence c) acceptance and intimacy d) identity and role
- Group building – harmony, conformity and search for intimacy
- Group work – accomplishment and teamwork
- Group maturity – group survival and conformity.
- Sporty – The majority of employees is sport interested and enjoys the weekly sport-hour that Adidas offer them to use for working out during work hours.
- Healthy – Adidas is very keen on having healthy employees both mentally and physically.
- Determination and competitiveness – Determination somewhat linked with their sporty attitude. They’re all driven towards a shared vision, which is becoming the leading sports brand globally.
- High Tempo – They need to be adaptable in the global market, therefore employees have to think fast.
- Openness – majority of the interviewees think Adidas is not hierarchical and a workplace where expressing opinions is encouraged.
ReferencesEklund, C., and Li, C. (2010) A Cultural Perspective of Diversity Management Implementation. Stockholm School of Economics (Available at: http://arc.hhs.se/download.aspx?MediumId=921) Schein, E.H. (2004) Organizational Culture and Leadership, San Fransico: Jossey- Bass A Wiley Imprint. 4th Ed
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