- Coca-Cola is highly involved in political lobbying, as stated on their website. Accordingly, political lobbying is a way that organisations can ensure that their views are heard or at least considered, where political contributions, trade associations and direct advocacy are all tactics employed by Coca-Cola to ensure this (Coca-Cola, 2017).
- Earlier in 2017 American President Donald Trump revealed he had a penchant for Coke, with his office containing a special button to order Coca-Cola from (Oppenheim, 2017). This, alongside with the fact that the American president is consistently encouraging the success of American based brands, indicate that Coca-Cola carry the favour of their country-of-origin governing body.
- The revenue of Coca Cola has topped Wall Street expectations as a result of more healthy drinks being on tap (Thomas, 2017). Revenue is reported at $9.702 billion as opposed to a forecast of $9.652 billion, with earnings per share adjusted to 59 cents in comparison to an estimate of 57 cents (Thomas, 2017). This is beneficial to the firm, given that analysts predict a global recession in the coming years is possible as a result of the uncertainty surrounding Brexit and the uncertainty surrounding Trump's administration in the U.S. (de la Mere, 2017).
- In 2017, Coca Cola announced a number of factory closures across the world in a bid to refine their supply chain, with the most recent being announced in the closure of Coca Cola's South Australian factory in 2019 (The Guardian, 2017).
- Latest figures indicate that the United States is the most overweight country in the world, with a large percentage of the population being classed as obese, as a result of the easy access and heavy advertising of fast food (Bedard, 2017). In July 2017, Coca Cola announced that they would replace Coke Zero with a new sugar free drink in the U.S., as the organisation explores and promotes supposedly healthier and sugar-free versions of the original Coca-Cola, perhaps as an attempt to appear proactive in curbing the obesity epidemic (Ramakrishnan, 2017).
- Coca Cola are presently considered a pioneer in adopting the latest technology, with the organisation employing a unique program called the 'Bridge' program, which is aimed at adopting newer technologies within the company faster than competitors (Forbes, 2017a).
- In the UK, Coca Cola have called for a smarter producer responsibility scheme that boosts recycled materials in packaging, and has called upon the soft beverages sector to agree upon a common strategy and priorities for sustainable production (Latchem, 2017).
- While Coca Cola sell more than 100 billion single use plastic bottles per year, the organisation plans to increase recycled plastic use in its bottles to just 50%, signifying a lack of ambition from the organisation to tackle one of the largest environmental challenges presented by the plastic pollution in oceans (Sauven, 2017).
- With an increasing pressure lying upon food and beverage producers to regulate the ingredients of their products, and ensure that products are free of excessive levels of harmful chemicals, an increasing number of multinational enterprises have found themselves faced with legal disputes. Most recently, Coca Cola have found themselves on the end of a legal dispute in America, where two prominent pastors have filed a suit against both Coca Cola and the American Beverage Association with the claim that manufacturers of carbonated drinks knowingly deceive consumers about the health risks associated with beverages that are sugar-sweetened (Associated Press, 2017).
- All political contributions made my Coca Cola and their associated Political Action Committee are done so in compliance with laws, regulations and corresponding legal requirements for reporting, with senior government relations leaders and senior legal counsel leaders reviewing and approving all political contributions (Coca-Cola, 2017).
PESTEL Analysis Resources
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