Disclaimer: This work was produced by one of our expert writers, as a learning aid to help you with your studies. We also have a number of samples, each written to a specific grade, to illustrate the work delivered by our academic services.
Any opinions, findings, conclusions or recommendations expressed in this material are those of the author and do not necessarily reflect the views of BusinessTeacher.org.
IntroductionCadbury, formerly Cadbury's, is a British multinational confectionery company wholly owned by Mondelez International (originally Kraft Foods) since 2010. It is the second-largest confectionery brand in the world after Wrigley's. Cadbury is internationally headquartered in Uxbridge, West London, and operates in more than 50 countries worldwide. It is famous for its Dairy Milk chocolate, the Creme Egg and Roses selection box, and many other confectionery products. One of the best-known British brands, in 2013 The Daily Telegraph named Cadbury among Britain's most successful exports. Cadbury was established in Birmingham, England in 1824, by John Cadbury who sold tea, coffee and drinking chocolate. Cadbury developed the business with his brother Benjamin, followed by his sons Richard and George. George developed the Bournville estate, a model village designed to give the company's workers improved living conditions. Dairy Milk chocolate, introduced in 1905, used a higher proportion of milk within the recipe compared with rival products. By 1914, the chocolate was the company's best-selling product. Cadbury, alongside Rowntree's and Fry, were the big three British confectionery manufacturers throughout much of the nineteenth and twentieth centuries. Source: Wikipedia
Cite This Work
To export a reference to this article please select a referencing stye below: